We’re an end-to-end podcast production company. We want to help you amplify your brand (or idea, or cause) with the power of audio storytelling.

Here’s why we’re stoked about brand-building podcasts:

There are a few well-known reasons why a podcast can do wonders for your brand: it improves your visibility online, it can boost follower numbers, it can reinforce messages from other sources of content, and it increases awareness and favourability of your brand. It comes as no surprise that consumers who listen to branded podcasts score higher in awareness, consideration and intent to buy categories.

There are a few other things that branded podcasts can do for you.

1: Podcasts are personal. They’re intimate. When a listener puts on their earphones and presses play, it’s just them and the host in the room. Podcasts allow for a type of engagement with audiences that’s hard to achieve elsewhere. That’s why a branded podcasts not only offers the opportunity to expand the reach of your online audience; it can expand its depth. It can unlock a dedicated group of listeners that’s enthralled with your brand.

2: Because of this immersive listening experience, listeners come to see podcasts hosts and guests as credible voices. In this way, it’s the fastest route to illustrating thought leadership. This perceived credibility leads to trust. And trust is an immeasurably valuable asset for your brand.

3: Lastly, branded podcasts allow you to associate broader ideas, values and trends with your brand. There are no rules about what your branded podcast should be about or what the format should be. The world of audio is your oyster. Or the seashell you can hear the ocean in. Let your imagination run wild.

What we can do for you

Conceptualisation

  • We believe a great podcast concept is half your marketing work done. With our proven ideation methodologies, we help you and your team come up with original podcast ideas that meets your brand building objectives, that your audience will love, and that is feasible for your team to consistently deliver.

    We strongly recommend that our clients start their podcasting journey with a facilitated creative workshop to get the best ideas on the table. This enjoyable creative exercise is usually the highlight of the podcasting journey for us and our clients.

    We can also assist with the upfront work to help you refine your objectives and better understand your audience.

    • Facilitated ideation workshop

    • Audience research & profiling

Planning >> Production >> Promotion

  • This is where we really come to shine. Our end-to-end production process includes all the standard steps in making your podcast idea come to life.

    We execute these steps in a hassle-free, uncomplicated way. Our onboarding and project management processes ensure quick turnaround, effective time management and continuous alignment with our clients.

    We become trusted collaborators (even friends!), not just arms length service providers.

  • Planning phase:

    • Client onboarding

    • Project planning

    • Series planning

    • Podcast brand identity, brand collateral

    • Cover art & music selection

    • Landing page setup

    • In-depth topic research

    • Host & guest sourcing

    • Host onboarding (basic)

    • Host training (in-depth)

    • Interview guide dev.

    Production phase:

    • Episode planning

    • Weekly planning check-ins

    • Script review

    • Production coordination & scheduling

    • Guest onboarding

    • Recording

    • Full-service editing, mixing

    • Review sessions

    • Transcription

    Promotion & tracking phase

    • Upload to streaming platforms (distribution)

    • Promotional copywriting

    • Video & audio clips for social media

    • Trailer (per series)

    • Trailer (per episode)

    • Newsletter content

    • Repurposed & repackaged content

    • Engagement & analytics reports

    • Recommendations for next episode plan

Standalone Consulting & Coaching Services

  • Whether we produce a podcast for you or not, we offer additional, standalone services for clients who want to build podcasting capacity internally or become better podcasters themselves.

    Need a business case to launch your brand’s podcast? We can assist with audio strategy development, complete with original concept, audience profiles, expected ROI and competitor analyses.

    • Audio-driven brand building strategy

    • Teams podcasting capacity building

Don't play it by ear. Start your podcasting journey today.

Don't play it by ear. Start your podcasting journey today.

Contact Us

Our approach

We’re a small and nimble delivery team (and we’re very proud of that!).

Our agility and our many years of production experience has enabled us to refine, codify and clearly communicate our process to clients. Our approach emphasizes upfront strategic and creative alignment, constant collaboration with our clients, quick turnaround times, simple project governance and finding a comfortable and predictable per-episode rhythm for fast and effective delivery over the project lifetime.

When we close out our project with you, we want you to think three things:

  • “Gee, those guys were so nice! I miss them!”

  • “They really took the hassle out of making a podcast. And they delivered each episode so quickly! They really made our lives easier.”

  • “I get it now. It’s all about the concept. I’m glad we had the right minds in the room from the start.”

  • “Making podcasts is fun! And our audience loves them! Let’s do that again!”